Millennials wig out over pop art hair.
Did any of our lovely customers see Simply Wigs in The Times on Saturday? We are super giddy that Emma was interviewed by Danielle from The Times, about the changing trend of wigs being worn for fashion, and not purely for hairloss requirements.
Grab a cup of coffee and read the full article below. Exciting! 🙂
by Danielle Sheridan
THE TIMES,Saturday May 13th 2017
They know the perfect angle and lighting to take a flattering selfie and have expert knowledge on how to accessorise when instagramming. So it makes sense the millennials are embracing the wig, as they enjoy the instant gratification of changing hairstyles as often as they change their Facebook profile picture. With the likes of TV star Kylie Jenner and the pop singers Katy Perry and Rita Ora stepping out in hair pieces, wearing a wig has not only become fashionable, but has been normalised.
Jonathan Colombini, Jenner’s hairstylist, said that she had “changed the game” by wearing wigs, proving that they were not just for “old ladies“. In a short video Jenner, 19, made about her wig collection, she said ” I think I’m a wig girl. I love wigs and they are super easy.”
Kylie Jenner talks wigs:
Emma Garrard, owner of the Simply Wigs shop in Yorkshire, said: “The stigma of wearing a wig is falling by the wayside and it is now all about having fabulous locks.” Mrs Garrard said that within the US fashion market, wigs typically had been a large proportion of the market share, which she put down to “the more gregarious nature of Americans, compared to the UK’s more reticent personalities”.
She added: “Though this is definitely changing. We are finding that wigs are now a fashion accessory for the age bracket 20-30.” She said that the move from extensions to full wigs had been “brought on by social media and celebrities”, adding that the quality of the wigs today was “phenomenal“. beach wave and the relaxed wave styles in tones of ombre as well as pastels, ice blues and grey. “Grey and silver have had the biggest growth as consumers don’t want to go to the hassle and possible damage of doing it to their own hair,” said Mrs Garrard.
What a great article! Whatever took them so long to realise there are quite a few of us out there that love to wear fabulous wigs? I have been wearing wigs for a few years now and find I prefer my wigs to my own locks. My wigs always look great with little or no effort, gone are the days of washing and blow-drying every morning, I just shake my wig and wear it,….job done and I look great all day.
Thank you Simply Wigs for all the fabulous hair!