The Simply Wigs Promise
Our Values and Code of Ethics
At Simply Wigs, we believe that every customer deserves to be treated with kindness, dignity and respect.
For many people, choosing a wig is about much more than changing their appearance. It can be part of living with cancer treatment, alopecia, medical hair loss or other personal circumstances. We understand that every customer has their own story, and we are committed to making every interaction supportive, respectful and honest.
Our reputation has been built over many years through trust, expert advice and exceptional customer care. This promise sets out the principles that guide everything we do.
OUR VALUES
Customer First
- Listen carefully and understand your individual needs.
- Provide honest, impartial advice.
- Never pressure you into making a purchase.
- Treat every customer with empathy, patience and respect.
- Put things right if we make a mistake.
Integrity
- Be honest in all our communications.
- Give accurate information about our products and services.
- Keep our promises wherever possible.
- Admit and correct mistakes promptly.
- Always act with fairness and transparency.
Excellence
- Maintain high standards of customer service.
- Invest in staff training and development.
- Listen to customer feedback.
- Continually improve our products, services and processes.
Respect
- Treat everyone with dignity and fairness.
- Promote kindness, inclusion and respect in every interaction.
Privacy and Confidentiality
- Protect your personal information.
- Respect your privacy.
- Handle your data responsibly.
- Comply with UK data protection legislation.
Working Together
- Value our employees, suppliers and partners.
- Build relationships based on trust, honesty and mutual respect.
Responsibility
- Reduce waste where possible.
- Support responsible business practices.
- Comply with all applicable laws and regulations.
Our Promise to Customers
- Treat you with kindness and respect.
- Provide honest advice without pressure.
- Offer clear information before you purchase.
- Resolve problems fairly and professionally.
- Protect your privacy.
- Respect your choices.
- Continually improve the service we provide.
Using Technology Responsibly
Technology, including artificial intelligence, helps us improve efficiency and customer service. However, we believe technology should support - not replace - human judgement, empathy and personal care.
Doing the Right Thing
Ethics is about more than following the law. It is about making decisions we can be proud of, even when nobody is watching.
- Is it honest?
- Is it fair?
- Does it put the customer first?
- Does it reflect our values?
- Would we be proud to explain this decision openly?
Our Commitment
Every member of the Simply Wigs team shares responsibility for protecting the trust our customers place in us. Whether we are helping someone choose their first wig, supporting an existing customer, or working behind the scenes, we strive to act with integrity, compassion and professionalism in everything we do.
A Message from Emma & Stuart
Thank you for placing your trust in Simply Wigs. We never take it for granted.
When we started Simply Wigs, our goal was to create a business where customers felt genuinely cared for. We know that buying a wig can be a deeply personal experience, and every member of our team is committed to treating customers with kindness, honesty and respect. These principles continue to guide every decision we make, and we are incredibly grateful for the trust our customers place in us."